Not Pink

NEW KIDS APPAREL WEBSITE LAUNCHES WHICH ‘BREAKS THE RULES’!

Kids apparel website offering a selection of clothing, toys and homeware launches and ‘breaks the rules’ with regards to stereotypes!

Not Pink is a new style of kids clothing and apparel website which is super-easy to use and is at the forefront of thinking. The website www.notpink.co.uk was created for babies through to older children, boys and girls, up to the ages of 12 in mind. The website is divided into sections such as ‘wear’, ‘eat’ and ‘play’ and each contains a unique assortment of goodies that you can buy online and have delivered straight to your door all without any pink in site!

The website was created by two working mums, both parents to boys and girls. Jo Gatenby, Director says “When we both had our daughters we found it a real struggle to find clothes for them that were not covered in pink. From baby, toddler and now infants we still find it difficult and therefore we decided to launch the Not Pink website for all other alike mums”.

Not Pink offers a fresh and exciting range of clothing and gifts using bright, bold and funky colours – something which has definitely stuck a chord with the public. Jeremy Williams, father of two, says “My two daughters have loved browsing the website with me, it is so refreshing to find a website that doesn’t cater to your stereotypical ideals of what girls and boys should be wearing”.